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Concept Design

Before a building becomes form, it needs a reason.

Concept Design works at the earliest and often most consequential stage of a project.

Ken Chan’s concept design, with a sweeping white roof set in a landscape
Selected concept design · Ken Chan

A concept earns its place

By what it makes possible next.

We investigate the site, brief, organisation, tensions and possibilities. We look for an idea that can organise the project rather than decorate it.

Then we test how that idea begins to affect programme, movement, section, form, material, experience and identity.

Ken Chan’s concept form studies
Concept form studies · Ken Chan

Early-stage work may include

From brief to spatial direction.

  • Brief interpretation
  • Site reading
  • Project narrative
  • Concept generation
  • Spatial strategy
  • Early diagrams
  • Programme relationships
  • Form and section studies
  • Material direction
  • Design critique

Pricing

Contact for pricing · Custom proposal.

Scope is discussed before work begins. Concept Design covers the early stage of a project and does not include full architectural documentation.

Need strategy before design? Architectural Consultancy ↗

Start with the project

What is the idea meant to change?